LiveU Signa — Building a Unified Design System for the Global Broadcasting Ecosystem
Client
Year
Website
Overview
When LiveU — a world leader in IP-video transmission technology — approached Product Rocket, their goal was clear: unify every product experience under a single, coherent design language.
Over the years, LiveU had evolved into a vast ecosystem serving diverse audiences: journalists in the field, broadcast engineers, and global production teams. Each product had grown independently, creating fragmented user experiences, inconsistent visuals, and brand dilution.
For a company built on precision and reliability, inconsistency was no longer an option.
They needed a system — not just a style guide — that could scale across platforms and time.
That’s how Signa was born — LiveU’s official Design System, crafted by Product Rocket.
Challenge
Design fragmentation had become a silent bottleneck.
Different typography systems, conflicting color hierarchies, and repetitive components slowed teams down and weakened brand trust.
Our challenge was to rebuild harmony across LiveU’s digital ecosystem — creating a unified, accessible, and future-ready foundation that reflected the company’s spirit of innovation and reliability.
We also discovered a deeper layer: even the brand identity needed realignment. Sub-brands were visually diverging from the parent brand. Before building the system, we strengthened the brand’s visual and structural core.
Our Approach
We started with a full audit of LiveU’s design landscape — every color, font, component, and pattern across products.
The analysis surfaced three strategic pillars that guided our work:
- Unify. Align every surface to a shared design language built on semantic tokens.
- Simplify. Reduce cognitive load through modular, token-based decisions.
- Scale. Create a flexible architecture ready to adapt across teams and products.
Stage 1-2: Defining the Foundations
Design tokens became the DNA of Signa.
We established semantic layers for typography, color, spacing, and surface depth:
Typography: Plus Jakarta Sans (for titles) paired with Inter (for UI), balancing personality with legibility.
Color: Layered surfaces (1, 2, 3) and accessible contrast levels, ready for dark mode.
Spacing & Grid: Modular scales ensuring visual rhythm and consistency.
Depth & Shadows: A unified spatial logic across all products.
Meanwhile, we refined LiveU’s brand guidelines — re-drawing logo rules, sub-brand structure, and voice principles. Marketing and product experiences now spoke in one tone — confident, digital, and unmistakably LiveU.
Stage 3: Building the Component Library
With foundations locked, we designed a full component architecture using the Atomic Design model.
Atoms: Buttons, inputs, icons, labels
Molecules: Dropdowns, sliders, date pickers
Organisms: Cards, tables, modals, navigation
Patterns: Composite templates and layouts
Each component was documented with interaction states, accessibility notes, and live Figma references — ensuring developers could implement them effortlessly.
By completion, the library included over 120 components and patterns, each governed by the token system and fully scalable across products.
Stage 4: Governance & Adoption
A design system only works when it’s used.
We established a governance model that empowered LiveU’s internal teams to contribute and maintain the system:
Version control and naming conventions
Contribution workflow for new components
Accessibility and documentation standards
Integration readiness for engineering pipelines
A visual roadmap mapped Signa’s growth from atomic tokens to product ecosystems — giving the team a clear view of progress and impact.
We also designed a visual roadmap — from atomic tokens to product-ready interfaces — giving the internal teams clarity on the system’s evolution and upcoming releases.
Stage 5: Validation in the Real World
We tested Signa across LiveU’s product environments — from broadcast control panels to content studio dashboards.
Each test surfaced new edge cases: dark backgrounds, tight grids, high-contrast overlays. Each iteration made the system stronger.
By the end, Signa wasn’t just implemented — it was adopted.
Designers, engineers, and marketers finally shared the same language.
Signa is more than a design system. It’s the blueprint for brilliant broadcasts.
Signa is more than a design system. It’s the blueprint for brilliant broadcasts.
Deliverables & Impact
What used to be a collection of independent interfaces became a cohesive ecosystem — a true reflection of LiveU’s mission to deliver “Quality-at-your-Service.”
Delivered by Product Rocket:
Figma-based Signa Design System (30+ components)
Refined and extended Brand Book
Full Token Architecture for color, type, and spacing
Governance & Adoption Framework
Impact
Design harmony became an accelerant for innovation.
60% faster design velocity
through reusable components
Cross-platform consistency
web, mobile, and broadcast tools now feel connected
Brand cohesion strengthened
merging marketing and product voices
Developer efficiency
with clear documentation and semantic structure
Conclusion
Creating Signa wasn’t just about building a design system — it was about orchestrating brand, design, and technology into one living ecosystem.
Today, Signa powers every corner of LiveU’s product suite — a shared foundation where creativity and precision meet.
It redefined how LiveU designs, builds, and communicates — turning design consistency into a strategic advantage.
